What is PPC and how we follow steps while during PPC Work?

PPC

PPC (Pay per click) is also called cost per click (CPC). It is the internet marketing that is used to increase traffic to websites. In PPC advertising advertisers pay the amount when the ad is clicked by the users. PPC ads are displayed on SERPs.

Steps that follow in PPC Work:

Website analysis

Before working on PPC campaign, we will go through the website analysis so that we must know the problems in the website. Web Analysis is very important for your business.

• Inappropriate Content
• Inappropriate Keywords
• Navigation Problems
• Speed Test

Keyword Search

We have 5 types of keyword searches which are very useful:
• Exact
• Broad
• Phrase
• Negative Keywords

Campaign

The campaign is the ad groups which may be ads and keywords that share budget which we use in monthly basics, location, and target.

Ad Group

An ad group is the part of PPC Campaign that has keywords, ads, and bids that how your account is set up and organized. Ad Campaign must be one or more ads groups.
Ad:
An ad usually consists of a link to your website and description of your products. It must have four ads consists of a headline, two short line of text, URL.

Parts of Ads

• Text Ad
• Image Ad
• Display Ad
• Dynamic Search Ad

 Campaign Structure

Each campaign links to a single advertising objective. You must set the budget for each of your ads and organize each set by the audience. Every ad set must have multiple ads by featuring different images, texts, and links.

In Ad words account, we have ad campaign and first, we have to set the campaign type. We must make the one or more ads copies. In Ad groups, we must have keywords, text and landing pages and set the campaign.

Campaign Management

Any sort of Pay-Per-Click (PPC) campaign would not only need persistent research, testing, and assessment but also a substantial PPC campaign so that maximum return on investment (ROI) can be assured.