WHAT ARE THE 7 STEPS FOR SOCIAL MEDIA MARKETING IN 2018?

Social media marketing strategy is the biggest way to improve your sales in the market these days. The reason behind this fact is the emergence of internet trends and usage among the people over the course of time. Years ago, social media was not known to people because it was not this much viral and famous. If you do not have a Facebook or Twitter account, you are living in a world of isolation. This is the perception of the common man in this advanced ‘global village’.

This is 2018 and in this era, the companies need to enhance and update their marketing strategies through social media because, as discussed earlier, it is the best way to improve the sales. Your strategy must not be only for the existence, it must drive the customers towards your brand. There are certain steps which will help you to create your strategy of Social Media Marketing in order to gain the maximum benefits from technology. Seven of these steps are described below.

STEP # 1: CATER THE CHALLENGES       

The first and vital step towards making any strategy is to understand the challenges that are being faced by the company and then to cater to these challenges as well. The planning for marketing under social media is not an easy job, it requires time and commitment. Social media planning is just like cooking your favorite food. Once you have your ingredients, you follow a specific recipe. But the situation would differ under different circumstances. For instance, there might be some guests coming over and you are supposed to make a dish for them. There might be a situation when someone is allergic to any ingredient in your dish. This will change your goals according.
Same is the case with marketing under social media. You have to realize your goals and challenges and then find out a way to cater to these challenges. This is the reason why this first step is so crucial and important. The goals you must consider in 2018 are:

• To increase brand awareness
• Higher the quality of sales
• Improve ROI
• Form a loyal fan-base
• Better control over the market and industry

STEP # 2: KNOW YOUR AUDIENCE

Before planning a social media strategy, you must know your targeted audience so that it becomes easy to know their needs and you will then plan your achievements and goals accordingly. You will only be able to engage yourself in work if you know your audience’s interests and needs. Knowing the needs of your customers will improve the chance of planning your Social Marketing. It is very easy to determine the needs of your clients because approximately 79% of adults and 89% of women use Facebook these days.

STEP # 3: TRACK THE ACTIVITIES    

3rd step is proper tracking of the activities on your social media page will help you to actually evaluate your performance and improvement. The number of followers, likes, comments, shares all these things matter in Social Media Marketing. Establish a targeted social media metrics so that you know whether you are on the right track or not. This will paint a better picture of your page.   

STEP # 4: KEEP UP THE COMPETITON 

Next step in planning a social media strategy is to realize who your competitors are and how you are supposed to stand out among them. Healthy and smart competition is the prerequisite for the growth of the business. Create a strategy through which you can set a benchmark for all other companies by selling quality products to your clients and winning their hearts through excellent management and acknowledgment.

STEP # 5: INTERESTING CONTENT

   The best way to stand out among your competitors and to impress your clients is the content you produce. The content of your brand or website must be eye-catching and interesting. The more interesting and captivating your content is, the more successful your Social Marketing gets. Cohesive and well-written content will get you through every situation and every expectation your clients might have. Your content must cater to all the needs of your audience only then it will capture the attention of a maximum amount of audience.

STEP # 6: DO NOT IGNORE YOUR AUDIENCE 

The next step in establishing a Social Media Marketing strategy is to engage your audience and never ignore them. Your customers are the most important element in your business so they deserve all the attention and satisfaction. Customer satisfaction can take your business to the peak of success. Through social media you can stay connected with your customers and audience hence you will be updated through comments and likes. Previously, it was not easy to keep a check of all the feedback that used to come from your audience but now, it is possible. 

STEP # 7: HEAD TOWARDS IMPROVEMENT 

Last but not the least, 7th step is to always keep a room for improvement. Analyze your weaknesses and keep a record of how well you are doing. This can be done by having a strong buyer-seller relationship so that you are aware of your points where you require improvement. This will enhance your efficiency and this is all you need to really shine among all other companies in the market.   

The steps mentioned above are necessary for Social Marketing so that your brand become the best and widespread among the customers and the relationship can be improved because social media provides a track of your performance over the course of time.